To mark its 60th anniversary, the Tourism Authority of Thailand has rolled out the “60 Happiness Routes @ Muang Thai the Series: Hello Winter” campaign designed to bolster local tourism. The campaign will be held for winter, summer, and rainy season, in each of which TAT and its partners will recommend special destinations for Thai travelers.
In January, TAT will launch the first campaign, “60 Happiness Routes: Hello Winter” featuring special offers from its partners, including discounted flight tickets from Thai Airways, Bangkok Airways, Thai Smile, Nok Air, and AirAsia, special car rental deals from Grab, Budget, and ASAP, exciting hotel and hostel deals from traveligo.com and hellolocal.travel, and more.
On 26 January, every traveler who is turning 60 this year will have an opportunity to book a ticket at www.60เส้นทางแห่งความสุข.com at only THB60 (around US$2).
On the Valentine’s Day, 60 loving couples will benefit from a special offer on the Exclusive Romantic Dinner Cruise on Saffron by Banyan Tree Bangkok.
All travelers buying travel deals in the campaign will automatically be entered for the draw for flight tickets, hotel gift cards, and tour packages, to be held every month throughout the campaign. And this September, TAT will raffle off free tour packages along the '60 Happiness Routes' with a total value of THB1,000,000 (around US$32.5K).