The Tourism Authority of Thailand has rolled out the ‘Experiencing ASEAN POP Culture’ campaign as part of its effort to promote secondary destinations throughout the country.
The campaign will focus on the Thai cities of Chiang Rai, Sukhothai and Trat as well as Cambodia’s Battambang and Myanmar’s Mandalay. The program will encompass a range of exciting activities aimed at showcasing the regions’ pop culture lifestyle, including their food, art, literature, music, and sport.