The Pattaya office of Thailand’s tourism agency plans to market the city as a high-end destination for women’s groups as part of its Amazing Lady Journey campaign. The project encompasses visits to spas, golf clubs, boating, and food tourism.
Other projects include eat@Chonburi, which promotes local cuisine, MICE City, centered on developing business tourism, and other activities designed to establish the resort’s reputation as a shopping hub.
The marketing efforts are expected to boost the number of visitors in Pattaya by 15%. In 2016, the city was visited by 13.6 million people, who spent THB 2 million. This year, Pattaya has welcomed 8 million travelers whose spending totaled THB 110 million.